Runner SportsX logo TALENT, TECHNOLOGY
SportsX logo

Our Services



Search, Assessment & Selection; On-Demand Process Outsourcing; Recruitment As A Service; Diversity & Inclusion Advisory



Data Analytics & Machine Learning; Data Storage & Cloud Computing; IT Project Delivery Support; Technology Strategy



Partnership & Sponsorship Advisory; Data-Driven Partnership Sales Campaigns; Rights Holder Representation; Technology & Product Sales


About Sports X

Here at Sports X we are on a mission to help sporting organisations achieve their talent, technology and commercial goals. Built on a passion for sport, our focus is on 6 key sectors predominately across the UK and The Middle Eastern markets; sports, technology & innovation, health, wellness & fitness, brands & culture, sports media and esports & gaming. We build and maintain deep networks, looking to add value wherever we can.


We offer first class consultancy in three key areas within the sports industry:

  • Talent consultancy – Working as a trusted partner, we pride ourselves on finding the best talent to suit your business.
  • Technology consultancy – Advising on how introducing new tech to your business can help you achieve your goals.
  • Commercial consultancy – Acquiring and activating commercial partnerships that will have a meaningful impact on your business.
Coaching tennis

The Commentary Box

Our hub for sports news; read all our latest sports related content straight form the Sports X commentary box.

The Commentary Box

Our hub for sports news; read all our latest sports related content straight form the Sports X commentary box.

  • The numbers speak for themselves… eSports is expected to generate 1.5 Billion US Dollars in annual revenues this year and by 2021 the number of eSports enthusiasts worldwide is expected to rise to over 250 million. With a further 300

  • I was fortunate to be able conduct an interview with Bill Gerrard; someone I consider to be an expert in the field of data analytics in sport. Bill is currently a Professor of Business Management, at the University of Leeds

  • ​One of the key challenges in 2018 for businesses in Europe was to make sure they were GDPR (General Data Protection Regulation) compliant. The UK data protection act as we once knew it had been changed and a European wide

Passionate about sports

London Wasps Logo White Background 150x150

Their connections in the industry found my perfect match.

The team at Sports X were really responsive and made sourcing my next role personal to my ambitions. Their connections in the sports industry matched me with a great organisation where I could progress my career and their business.

It was a delight to work with Jon and the team.

Mark McGhee

London Wasps
Badminton England Logo

Very easy to work with, works at speed and has been a very helpful complement to our HR capability.

Jon has helped me on a couple of occasions, and I wouldn’t hesitate to recommend his services. On the first project, he was able to work through a large number of candidate applications at speed to create a shortlist which was a huge timesaver. He subsequently conducted a more proactive search where his market understanding, and reach enabled him to source candidates quickly.

Giles Dunning

Badminton England

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