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Sports X

Scot Jeffers

​Sports X continues to grow

​Sports X continues to grow

Sports X continues to grow as they appoint new Associate Partner

Sports X Consulting are delighted to announce the appointment of Scot Jeffers as Associate Partner within their Commercial Consultancy Practice.

Scot brings over 15 years of industry experience in brand management, licensed business, commercial and business operations having worked for Pentland Brands with their portfolio of Active Brands including Canterbury, Mitre and Speedo; NIKE’s Teamsports Licensee business and eCommerce football specialists

This newly formed role will see Scot provide Strategic, Brand, Commercial and Retail, Merchandising & Licensing consultancy services to Sports X’s existing and new clients.

The four key areas of service:

Strategic – Organisational reviews, business development and growth planning, multi sided platform models, distribution frameworks, licensed Business and all things customer.

Brand – Consumer centric brand building and development, Community, Loyalty and Reward, and Long Term Value creation.

Commercial – Review and develop commercial operations, Go to market planning and activation, customer acquisition, licensed business and international distribution.

Retail, Merchandising & Licensing – Specialising in working with Brands and Rights Holders, designing and delivering multi sided licensing model frameworks to maximise opportunity for both the brand and their partners both on and off line.

Oni Rugut, Co-Founder of Sports X said “We are really pleased to have secured the services of Scot. His 15 years of industry experience further adds to our suite of expertise and will be invaluable to our clients”

For more information on how Sports X can help you achieve your Talent, Technology & Commercial goals then please contact the team today at [email protected]


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