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Badminton England ESports



Like all sports Badminton England suffered financially due to the pandemic and government cuts to sport, this was compounded by their premier Yonex All England Championships being closed to spectators in March 2021.

Badminton England are now on a journey to try and look at sensible alternative methods to increase participation and generate additional revenue.

Sports X worked with the governing body to understand whether there is potential to promote the sport thus increase participation, whilst also generating more sponsorship and revenue through Esports.

Sports X developed an Esports Strategy that outlines the potential for Esports for Badminton England, a roadmap and set of workstreams on differing options was produced.

Badminton England are now looking to move to the first stage of the rollout.

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