Originally from Northern Ireland, with a significant amount of time spent living in and experiencing the amazing cities of Edinburgh and Cork, I have been fortunate to have been able to travel much further afield, initially through playing sport and then whilst working with professional and International sports teams and their partner Sports Apparel brands.
Sport has always played a huge part in my life, from instilling the base values of respect, teamwork, hard work and the understanding that its always more than just a game. Sport means so much to people around the world and it has the ability to transcend nationalities, cultures and cross barriers that are placed into the path; and often like in life it is the determined efforts of a collection of individuals that produce something greater. I am fascinated by high performance and the synergies between sport, business and life, and with my academic background in Psychology I am always learning and continually developing my own understanding and skills.
I have been fortunate to experience working with some great brands and organisations and I have built 15 years of experience in brand management, licensed business, commercial and business operations. My key personal traits are being very focused, resourceful and maintaining a growth mindset, always considering the ways and means of achieving the next few %