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Our Team

Oni Rugut

Oni Rugut

Co-Founder

​I was born in Kenya, grew up in the US, and recently spent the past 13 years in the UK and Middle East. I grew up participating in athletics and different sports as a youngster. I can’t say I’m still a massive fan of running, but I did run the 2015 Amsterdam Half Marathon in 1:42. I was definitely proud of myself until my wife reminded me she ran Newcastle Half 2 minutes faster (she was 18 then, while I ran mine at 33 yrs old.) More recently I’ve reignited my love of motorsports. I saw my first race when I was 5 years old (Safari Rally Kenya). I’ve watched everything from local demolition derbies, sprint car, drag car, and NASCAR. Last year I visited the 2019 Abu Dhabi Grand Prix and am excited to see more races, I also love that my son has also caught the bug (Super cat speed is what I hear from the co-pilot seat). I’ve spent the past 20 years working in sales/marketing across the food industry in the US, UK and Middle East. I’m excited to take my business skills and launch Sports X with my co-founder Jon. Sports is a passion for us and we look forward to supporting businesses and candidates within the industry.
Jon Carey

Jon Carey

Co-Founder

I’m one of those lucky people, my business is my passion… I’m crazy about sport! It’s not just what happens when the professionals take centre stage but the whole industry that I’m hooked on! How partnerships between brands and athletes develop, how technology is improving everything from player performance to fan experiences and how the industry’s drive for diversity is breaking down traditional barriers. I’m an experienced talent consultant with a track record of helping businesses recruit, develop and retain staff. With a career in the industry spanning over 13 years, my key skills are attracting, assessing and acquiring global talent for exciting roles in sport.
Harbir Guram

Harbir Guram

Technology Adviser

I am Sports fanatic living my dream, having joined Sports X Technology Consultancy Practice to continue working in an industry that is my passion. With 15 years experience working for organisation such as The English Football Association, Hawkeye and Deloitte, my data analytics background has been key to my logical approach to tackling business problems. I have a proven track record in partnering with senior stakeholders to deliver results across technology projects. Outside of sport and work I’m married with two young boys who occupy the rest of my time.
Tom Greenwood

Tom Greenwood

Commercial Consultant

​After graduating from university, where I studied one of my major passions in life, Ancient History, I decided to follow my other passion, sports. Having both played and watched a variety of sports throughout my life, sporting values have become seminal to my personality and I have grown to appreciate the many benefits sport can offer both on a personal and community-wide level.

​No matter your individual circumstances, whether you’re a player or spectator, novice or seasoned veteran, located in the southern or northern hemisphere, sport is an inclusive and diverse sanctuary that maintains a unique position of social and cultural significance across the world. Sport is a truly universal language, and I am driven to support its growth and development in any way I can.

​With over 2 years of professional experience, conducting fundraising campaigns from start to finish in the asset management and sports industries, I have a passion for problem solving by finding genuine synergies and connecting suitable brands with rights holders. With a varied skillset and committed work ethic, I bring a similar dogged attitude to my profession as I do to my Saturday morning rugby matches. In work, as is the case in sport, there is always a solution to the Gordian Knot.

Scot Jeffers

Scot Jeffers

Consultant

​Originally from Northern Ireland, with a significant amount of time spent living in and experiencing the amazing cities of Edinburgh and Cork, I have been fortunate to have been able to travel much further afield, initially through playing sport and then whilst working with professional and international sports teams and their partner sports apparel brands.

​Sport has always played a huge part in my life, from instilling the base values of respect, teamwork, hard work and the understanding that its always more than just a game. Sport means so much to people around the world and it has the ability to transcend nationalities, cultures and cross barriers that are placed into the path; and often like in life it is the determined efforts of a collection of individuals that produce something greater. I am fascinated by high performance and the synergies between sport, business and life, and with my academic background in psychology I am always learning and continually developing my own understanding and skills.

​I have been fortunate to experience working with some great brands and organisations and I have built 15 years of experience in brand management, licensed business, commercial and business operations. My key personal traits are being very focused, resourceful and maintaining a growth mindset, always considering the ways and means of achieving the next few %.

Yasmin Carey

Yasmin Carey

Content Creator

My main role here at Sports X is to create content; I love taking and editing photographs as well as writing relevant and helpful articles that actually add value! Being a British expat mum living and working abroad means that I wholeheartedly understand the considerations and commitments when it comes to making a job move… Whether it’s on home turf or further afield. I’m able to offer honest and practical advice from first hand experience.

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